White Out

The medium is the message

That's the billboard you see heading east on the BQE just before the Brooklyn Bridge. It's been owned by the Apple iPad for over a year now. I photographed it because it had been finally "bombed." Compared to the high-flying billboards Rambo has claimed, this seemed like an easy target--the proverbial low-hanging fruit--and I wondered if Apple products for some reason enjoyed protected status among the graffiti artists.

But none of that came out. Only a bright white light. That used to signal you were having a near death or out-of-body experience. Now it just means you're checking your email.