Greenpoint, October, 2015

Friday, December 16, 2011

One Tough Hombre

Don't mess with El Bimbo
Bimbo, as most New Yorkers know by now, is the name of a Mexico-based food company and now the largest bread baker in the world. You might laugh at the name but you will bow down before the awesome global power of Grupo Bimbo and the its mascot, who looks like the lovechild of the Pillsbury Doughboy and Snuggles.

Wonder how long
We're seeing fewer and fewer of the Wonder Bread trucks on the road and more and more of the Bimbomobiles. Some even have red-painted wheel rims, a clue that they were once Wonder trucks?

In January, after 130 years, the Wonder Bread bakery (factory?) in Jamaica, Queens closed its doors. And Grupo Bimbo owns the right to market Wonder Bread in Mexico.

This YouTube video may provide an allegory for the fate of wonderful Wonder.

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