|Home schooler triumphs!|
Sure enough, she had found a story from Newsday from July 27, 1993. The paper's "In the Subway" reporter, Ellis Henican described how the MTA, as part of its plan to "hype" the soon to be launched MetroCard, decided the system needed a mascot: "a dumb-looking, snout-nosed, big-eared, bug-eyed, round-cheeked, pot-bellied, card-pitching mascot." Way harsh, dude.
|(Courtesy MTA Transit Museum Archives)|
After that discovery, it took only moments to locate a draft report commissioned by the MTA with its "Metropolitan Marketing Plan" for MetroCard. There, among other "kick-off events" was the genesis of "The Cardvaark" (sic): "Create a character to symbolize MetroCard--a high-tech, yet lovable creature who can 'sell' the card." (p. 57). The appendix of the report includes the sketch you see here.
"Dumb-looking, snout-nosed..., pot-bellied" or "high-tech, yet lovable creature." Reader, you decide. Tomorrow: Did The Cardvaark "sell" the MetroCard or get sold down the river? The mystery of who killed Cardvaark solved!