Yes, that's the tag-line on the side of the Utz truck I passed on the BQE yesterday morning (and the billboard left). I must have still been in a Taxi Driver frame of mind. What if Travis Bickle had been an Utz delivery man instead of a cabbie? Making runs in Brooklyn, Queens, and Staten Island. How would he have responded to other drivers on the BQE? It bears thinking about. Then again, maybe Scorcese had the right idea after all.
On my way back, I saw an Utz truck being towed by a heavy-duty rig. I guess they won. This time.