A challenge from One More Folded Sunset has roused the Research Bureau from its summer doldrums: Why so many blank billboards on the BQE?
What explains this dropoff in billboard advertising? Are the analog boards about to be replaced with digital ones (see WFMU DJ Frank O'Toole's rant here)? Or are drivers too busy looking at their little screens to pay attention to the big ones? Readers, what are your theories?
(Note: This count does not include smaller company maintained boards, like the Marly sign in Greenpoint, or those afixed to houses or propped up on a building roof.)