The pink is the first thing to catch your eye. Then the absence of any company name or logo. Just a phone number.
You look closer at the numbers. Something funky about that font. Check out that 0. Call it San Francisco Sound. Prime example: Moby Grape's 1968 Grape Jam LP cover.
It turns out the van belongs to Ideal Moving, which has only been around since 1994. I guess they had to settle for Pearl Jam.
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