I puzzled over this motto on the bumper of a NYC Department of Buildings Prius as we crawled towards the Kosciuszko Bridge. "Build Safe I live safe"? Or maybe it was missing a pronoun (and a comma)? "
You build safe, I live safe"? Then I realized what you probably already have: That's not an "I", it's a "|", i.e., a vertical slash. Nobody ever said the DOB wasn't subtle. Or maybe nobody ever said it was.
So, do you figure the person who designs that extremely ungrammatical as well as certainly disingenuous logo is referred to professionally as a "vertical slasher"?
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